Project Description
Liberty Realty, a New Jersey based real estate company, needed to redesign the companyís identity and reevaluate the direction and vision of the branding and marketing strategy. After analyzing Liberty Realty needs and operational flow, Newwork determined the necessary marketing elements needed to meet the growing demands of a successful, growing real estate firm.
Newwork was hired to develop an identity program for Liberty Realty and set guidelines for all marketing materials. Materials developed from this program included an e-flyer system, a Listing Presentation Booklet, and Logo modifications. The e-flyer system created customized templates for the agents to produce their own flyers by following a defined, easy to follow, step by step process. Newwork created the concept for the Listing Booklet which was ëfriendly and localí, highlighting Libertyís strength as an approachable, neighborly firm-next-door. A PDF template was created for the booklet which provides easy transfer of materials and makes editing or revisions possible without a desktop publishing program. In addition, Newwork created a manual which provides a step-by-step guideline for assembling the booklet in-house.
E-Flyer System
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E-Flyer System
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Logo
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Information Architecture
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Listing Presentation Booklet
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